H and m ad parents4/2/2023 ![]() ![]() ![]() Rather than growing organically, Hennes acquired Mauritz Widforss, a hunting apparel retailer. By the 1960s, the brand noticed a gap in the market for menswear. The idea was to create a cheap womenswear store to make designer clothing accessible to all classes.Īs the newfound fast fashion industry grew, Hennes began expanding across the country. Sensing a business opportunity, upon returning to his native Sweden in 1947, he founded Hennes (“Hers” in Swedish). Image by H&M Mediaįollowing WWII, Erling Persson went on a road trip across the United States, where he noticed a growing trend of women’s fashionwear. The first Hennes store in Västerås, Sweden. ![]()
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